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Article: PUMA + Pleasures Velophasis 'Overdyed Grape'

PUMA + Pleasures Velophasis 'Overdyed Grape'

PUMA + Pleasures Velophasis 'Overdyed Grape'

PUMA’s new partnership with PLEASURES is set in motion with a silhouette that channels the visual codes of Y2K culture, the Velophasis. The collaboration endeavours to blend PLEASURES’ understanding of music subcultural codes with the very latest from PUMA’s retrofuturistic footwear offerings.

The Velophasis first arrived in January featuring an overstated shape that is wrapped with a mixture of technical and performance materials. Now the sneaker is redone with a characteristic customized feel, in the way of a full purple over-dyeing process applied by PLEASURES. The colour treatment fastens to the shoe’s sole in a unique way, giving the shoe a pre-worn look.

“We are excited to work with PLEASURES, and to share and mix each of our perspectives and points of view. We love PLEASURES’ ability to bring in varied references and touchpoints. With this new collaboration, the Velophasis gets a completely fresh look and feel with this DIY-inspired over-dyeing effect,” said Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.

The overdyeing envelops the shoe, from the laces to the sole, giving the collaboration a DIY feel. This new take on the Velophasis also features a translucent cage tinted in purple, which is stamped with the PLEASURES logo in black.

“This is the start of a beautiful relationship. PUMA has such cool history, we can't wait to bring the PLEASURES aesthetic into a new world,” said Alex James, Co-Founder and Director of PLEASURES.



Members may place their reservation by logging in to on 23 June, from 3pm to 9pm.
Members will be notified via email between 10pm to 11pm the same night.
Members have from 24 to 26 J to pick up their reserved pieces at CHAMBER, Wisma Atria. Failing which may result in suspension.
Proxy collection is strictly prohibited, bring along physical card for collection. Digital copies are not allowed.
Read here for more information on how to become a LE Member.

LAUNCH: 24/06/2023 10AM (GMT+8)

Available at CHAMBER, Wisma Atria, and

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