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Article: Unravelling the Fascinating Journey of Limited Edt

Unravelling the Fascinating Journey of Limited Edt

Street fashion is not just about clothes; it's a lifestyle. It has spread across the globe, from bustling city streets to quiet corners, breaking boundaries along the way. This trend isn't limited to the catwalks; it has found its home on the streets, making a powerful statement without uttering a word. Sneakers played a significant role in this famous street culture movement, as they transitioned from sports arenas to the pavements, signifying a pivotal moment in sneaker culture's evolution. It became a means of self-expression, allowing individuals to showcase their identity in a unique way.


In the 1980s, the term "sneakerhead" emerged, defining those who passionately collect, wear, and appreciate sneakers not merely as footwear, but as prized possessions. The introduction of limited editions, collaborations, and rare releases transformed sneaker collecting into a cultural phenomenon that continues to captivate enthusiasts worldwide. When it comes to standing out, Singapore's sports culture has really made waves, thanks in part to the impressive efforts of Sports Fashion Pte Ltd. Their initiative to launch a sports apparel business has now blossomed into a thriving legacy, attracting significant attention. 


Starting off as an effort to carve out a unique spot in Singapore's sportswear industry, this soon evolved into a brand that encompasses various concept stores. Some of these popular stores include Limited Edt, Western Corp, New Era Singapore, Liverpool FC, Chamber, and many more, making up an exciting brand portfolio all under one umbrella.


Singapore's leading sneaker boutique,  Limited Edt has spread all over the country, and every store has its own unique concept. These stores carry a diverse selection of lifestyle and sports footwear from popular brands like New Balance, Adidas, Vans, ASICS, Nike, Puma, Under Armour, Converse, and many more. Whether you're a sneaker enthusiast or just someone who loves wearing cool kicks, Limited Edt is here to fulfil all your footwear desires. The brand's remarkable journey is evident through its partnerships with renowned brands like Adidas and Nike, catering to sneaker enthusiasts. Additionally, their involvement with noteworthy initiatives such as the Liverpool Football Club academy, aimed at avid football connoisseurs, showcases the extensive reach of the brand.


During the early 2000s, Chopra became part of Weston Corporation, a family-owned company specialising in sporting goods. Being a third-generation member of the business, Chopra eagerly joined the company after completing his bachelor's in business administration from the National University of Singapore. Mandeep Chopra found himself captivated by his forefathers passion for turning sportswear goods into a thriving business, which led him to discover the intriguing world of sneaker culture. While he had always viewed sneakers as simple running shoes, his keen observations made him realise that they were far more than just something to wear on your feet. Instead, he saw sneakers as a powerful means of self-expression.


Mandeep Chopra kickstarted Limited Edt back in 2003, and ever since then, this brand has been an essential part of Singapore's sneaker craze. Mandeep's journey began in 2000 when he joined his family's sporting goods business. His trips to Tokyo and New York left a lasting impact on him, especially when he witnessed the rising popularity of sneakers. In one of his family's stores, he decided to introduce a diverse range of lifestyle products and quickly gained a loyal following. By January 2002, he noticed a small line forming for one of his launches, and that's when he realised he could make a dedicated sneaker store a success. Just a year later, Limited Edt was born, and the rest is history.


His adventure began in Singapore as the first standalone sneaker boutique. Since then, his brand has grown into the most prominent sneaker boutique chain in Southeast Asia. He once said this in an interview, “We take pride in offering one-of-a-kind concepts that cater to various sneaker and streetwear niches, ranging from skateboarding to basketball and even high-end ready-to-wear street fashion.” Making his ultimate goal to make Limited Edt become a top lifestyle store in Asia, aiming to inspire and lead the way for the region and beyond. 


If we talk about worldwide achievements, Mandeep Chopra stands out because he never forgets his roots and the valuable lessons passed down to him. He is now gearing up to achieve another remarkable feat by bringing Limited Edt to India, adding yet another shining moment to his impressive journey. Ultimately, Mandeep Chopra epitomises the power of visualisation and living one's dreams. He took his passion for sneakers and transformed it into a meaningful venture, constantly reaching new heights of success, step by step.


Limited Edt is making waves in India with its increasing digital presence. This success is a testament to Mandeep's astute understanding of consumer preferences and the country's enthusiasm for sneaker trends. As the brand looks to expand beyond Singapore, Mandeep Chopra, Neha Chopra, and Gaurav Tandon are excited to enter the Indian market. All things considered, Limited Edt's unique style and trendy qualities establish it as a prominent brand in India's streetwear scene. The brand's solid foundation in the Indian market stems from the trio's blend of business acumen and fashionable ethos.

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